We bring the outsiders insight

Collaborating with an external bespoke research team can inject an internal product design team with data and fresh perspectives. We bring the authentic, inclusive, and innovative insights your designers need, so they can create the best-targeted product or service design for the people who need it the most.

HeyDay brings outsider expertise to empower your design team so they can build a strong product launch

  • External Bespoke Team

    HeyDay curates an external bespoke research team with experts that complement your team. HeyDay has a bold global network of forward thinkers, who can infuse your team with the knowledge, insights, and ideas needed to create a powerful product (re)launch.

  • Outsider Sparks

    HeyDay connects you to a variety of potential users and outsiders who will provide insight into their needs in relation to your product or service. Empathy, observing, and discovering your (local) market in an early stage prevents you from creating mismatched interactions.

  • Solid Product Introduction

    Bringing in the outsider’s perspective is the fuel that will make you be able to create something that didn’t exist before. You can launch confidently, knowing that your users are ready to embrace the cultural transformation your company is envisioning.

“To be a change-maker, think mindshare before marketshare.”

— Beth Comstock in Imagine it Forward

The psychological and emotional impact of mismatched interactions can harm the way people perceive your product and the initial connection they have with it.

Why crafting insights is important To define the problem you want to solve before spending time and resources on generating possible solutions, you need to find rich insights that are founded on authentic and empathic information. “A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem.” Sometimes linear interpretations are too simplistic. When we want to provide long-term innovative ideas that resonate deeply with users, then we need to look deeper at the less obvious patterns to inspire and inform our thinking.

Creative Process

  • Design Research

    Being prepared with good questions at the start of a creative process can make a huge difference in the solution you are creating or how the project is developing. Asking the right questions is important throughout the whole innovation/creative process, not only at the start but in diverse stages of the process.

    HeyDay facilitates meetings between the internal and external team to prepare both with the needed questions to conduct valuable research, both on- and offline.

  • Interviews

    When we bring new tools, products, and services into the world, we tend to focus on the needs of our primary users. But it’s important to expand our definition of inclusion for users, and stretch our perspective beyond our own environment. It’s our responsibility as innovators to be considerate in this process to avoid creating bigger barriers of exclusion.

    As an external facilitator, HeyDay conducts and facilitates interviews and meetings with (potential) clients and other people of interest. This encourages a safe space to speak up about the topic. HeyDay is trained and skilled in leading creative meetings.

  • Insights

    It is important to understand that data, observation, and needs are findings, and no insights. They are the ingredients we need to build a good insight. This is where people often get stuck, overwhelmed, or stop because they mistake them for insights.

    Insights are not easily found, are non-apparent, and need a deeper level of applied interpretations to the observations. Another thing an insight is not is a solution. An insight should inspire you to come up with multiple solutions. Your insights will be the spark of your brainstorms.

    The HeyDay facilitates a session with the internal team and the external team to translate the research into a captivating and inspiring story that will spark innovative ideas for the marketing team or stakeholders.

Our Agreement

  • We will provide the confidentiality needed when working on innovative projects.

  • HeyDay strives to create a safe environment for everyone involved. When designing for humans, we can't help but be human ourselves. You will be bringing your own biases and assumptions into your work. When we practice and strengthen our soft skills and are willing to look at our own beliefs, we can become more empathic and aware.

  • HeyDay works with a range of international freelance experts who are skilled with creative thinking tools, like design thinking. Many of them are coaches at IDEOU, others are design thinking facilitators.

  • A very important part of looking at your target audience is to also look at who is on the other side. HeyDay invites a wide range of global perspectives, the (local) target audience but also ‘the outsiders’, to the table. What other voices might be valuable to listen to?

    HeyDay has a wide network of creative thinkers, innovators, creatives, designers, architects, activists, pioneers, and artists. HeyDay’s network is widely spread around the world, even going into the outskirts like a remote island in Japan and deep into the Brazillian forests.

  • HeyDay works with companies that want to make a change in the world by putting a focus on bringing awareness for the planet and its inhabitants. We work to bring more empathy and awareness into the early stages of the design process.

  • We hold empathy very high. In all of the above points, empathy is the red thread. We bring processes, tools, and practices that will foster and infuse a dose of empathy in your company.