Design Thinking is a method to embrace and stimulate change
Solving complex challenges.
Design Thinking is a method which allows you to embrace and stimulate change. It brings the structure which will offer positive ways to create movement at a time when you don't know the answers and don't know what's going to happen. We need Design Thinking now more than ever.
It gives you confidence in everyone's creative skills and provides a process for finding new, relevant solutions that will make a positive impact. Difficulties can be transformed into possibilities through this process.
Design Thinking is a good method and mindset when you are looking for an answer to a complex challenge. Where we do not yet fully understand the problem from information and where no good solution is yet available.
Complex Challenges Usually complex problems are linked to human behavior, emotions and habits. They are also linked to the high physical speed of the world.
Complex challenges require that we not only design but also experiment so that we can learn from the results that move us towards a usable solution.
Your future heyday.
HeyDay guides leaders, teams and entrepreneurs to expand their creative mindset. Roos challenges you to take a different perspective, to show vulnerability and vision, to experiment and thus facilitate the path to innovation. Today we are being challenged to change our culture, our businesses and ourselves. We are asked to be pioneers and lead our vision through this storm of change into a future heyday.
Journey Insight
HeyDay offers advise and insight on how Design Thinking can bring value to your business and how you can bring Design Thinking to your workplace.
Journey Mentoring
When Design Thinking is known within the company but you need an external expert that can bring support and an outsiders view to the journey.
Journey Facilitation
HeyDay facilitates a full Design Thinking Journey by offering a timeline, the structure, the brainstorm sessions, and all facilitation needed.
Navigating the unknown
Leaders are more often than not faced with a great challenge of leading their teams and companies through uncertainty.
Design Thinking Mentoring empowers creative leaders to hold the space for this ambiguity, to approach change with an open, curious mind and to inspire others to do the same. By using Design Thinking you will be able to generate, embrace, and execute on new ideas, especially when the path forward is unclear.
The most effective teams are built on a foundation of diversity and trust.
Design Thinking sets the conditions for a team to embrace many different perspectives, seek collaboration, and thrive creatively by freeing themselves from the fear of failure. With Design Thinking Facilitation, HeyDay will set the stage and create a safe climate to spark the team’s creativity and imagination. The team will be guided to uncover meaningful human-centered insights that drive innovation.
“Design Thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
— Tim Brown IDEO
The Journey.
Understand the present and envision the future in a continuous cycle of observing, reflecting and creating.
0. Discovery
Before we start the process, it is important to prepare the process to ensure that you have all the ingredients for success. A big idea is drawn up based on the big idea. This will be refined over time. We will be looking at the questions that should be explored.
1. Empathize
This phase is mainly focused on observing and discovering what the current situation is. What is the problem, what works and what doesn’t work, what are the needs and desires of your audience. In order to find a meaningful solution we need a deep understanding for their needs.
2. Define
Interpretation turns stories into meaningful insights. Finding meaning in inspiration and converting it into useful possibilities for a solution is not easy. In this phase, the ideas and thoughts are sorted and summarized into a convincing point of view and clear direction.
3. Ideate
In this phase, the focus is on generating many ideas (divergent thinking). It is often the wild ideas that evoke visionary thoughts. To ideate is to be messy, to reject the often hierarchical structure of linear problem solving. To ideate is to embrace an approach that allows multiple voices and ideas to compete, percolate and evolve. We finish this phase by clustering the ideas around themes and narrowing down the best ideas (convergent thinking).
4. Experiment
Experimentation brings ideas to life. Ideas are made tangible on the basis of prototypes. Even with early and rough prototypes, immediate answers can be found that can further improve and refine the idea. Early prototyping will inform you early on about what might not work and what is needed to succeed. We need to make space to learn from experiment and not from assumptions.
“Have the mindset of testing to learn, not testing to validate.” - Brendan Boyle founder of IDEO Toy Lab
5. Evolution
In this last phase, the adjustments are carried out and tested, after which a calculated proposal for a product or service will be presented.
What people say
I've had the luck of having Roos in some of my teams and I can say that working with Roos is a true joy because of the personal and professional traits she brings with her. She is a highly sensitive and intuitive person whom I'll recommend for any project or job that requires multidisciplinair teamwork, flexible thinking skills, projection and insights. She is a versatile, reflexive person that can add value to a wide range of endeavours.
— Pauline Ferrer, Teaching Lead IDEOU